Concept

The Concept

In 2012 I decided to start up untoldsecretz.com, with a wide selection of all the best products available on the market today, for the everyday consumer and the professional artist. On a regular basis, I always get questions regarding what I use, and what are the best  products. That was the basis for starting up untoldsecretz.com. Through my daily work, I meet other Hair & Makeup artists, and we regularly exchange our experiences with each other, if there is a new product that is really good, or an old one that regularly makes it into our bags. 
I have the opportunity to get a hands-on feeling and test many different products. In that way, I really see and feel which products are high quality and actually work, compared to products with a lot of promises that do not work. I have handpicked and tested all products on untoldsecretz.com, to give the customer the best satisfaction guarantee. If I don´t feel the product lives up to my high standards, then it will not make its way into the web store.

Untoldsecretz.com is not only about cosmetics, we also have wellness products. My philosophy is, that the better you feel on the inside, the better you will look on the outside. Beauty is not all about cosmetics, it´s also about keeping your body healthy,  thinking about what you eat, and working out regularly.

As far as it is possible I try to find the best organic products available today, but not all products on untoldsecretz.com are organic, because some products are still impossible to produce 100% organic and actually work.

If you are interested in Hair & Make Up Tips & Tricks, then you have to follow the Untoldsecretz.com Facebook Fanpage on this link . This is were I occasionally will post Tips & Tricks.

You can check out some of my work here: www.hair-makeup.dk

I hope you enjoy the concept.


Sidsel Marie Bøg

Biography / facts:

Sidsel Marie Bøg is one of Denmarks leading Hair & Makeup artists with more than 15 years experience in the beauty business. She has worked for magazines like Vogue Italia, L´Officiel, Elle, Surface, Wallpaper, Vs. Magazine, Bon Magazine and high end photographers like Peter Lindbergh, Anton Corbjin, Andreas Sjödin and Bryan Adams. Sidsel has also worked for brands like Hugo Boss, Annhagen, Smashbox, Nivea, Bobbi Brown, Face Stockholm, Max Factor, Lorèal and Ellis Faas. Sidsel used to be the Beauty Editor for Vs. Magazine until the magazine moved their office to NYC.

Sidsel has been nominated 3 times at the Danish Fashion Awards, for Hair Artist of the year (2010 / 2012), and Makeup Artist of the year (2011).